Social Media Manager📣 Job Ad

Job Purpose
The Social Media Manager leads the execution of Floward’s social media strategy, ensuring impactful content, real-time engagement, and consistent brand expression across digital platforms. The role is responsible for growing Floward’s organic audience, enhancing engagement, and staying ahead of social trends through creative storytelling, platform expertise, and performance-driven tactics.

Key Responsibilities

• Content Strategy & Brand Alignment
  • Develop and manage a dynamic content calendar across Meta (Facebook & Instagram), TikTok, X (Twitter), and Snapchat.
  • Ensure all content reflects Floward’s brand tone, visual identity, and strategic objectives.
  • Curate and review creative assets from internal teams and agencies for quality, aesthetic consistency, and impact.
• Audience Growth & Community Engagement
  • Execute content strategies that drive audience growth, engagement, and retention.
  • Manage real-time community engagement and implement trend-jacking opportunities to drive relevance.
  • Implement influencer collaborations and platform-native tactics to amplify visibility.
• Performance Monitoring & Optimization
  • Track, analyze, and report on key performance metrics including engagement, reach, and sentiment.
  • Use data insights to optimize content strategy and posting frequency.
  • Collaborate with the Digital Marketing and Analytics teams for performance integration.
• Innovation & Platform Expertise
  • Stay up to date with platform updates, algorithm changes, and emerging formats.
  • Experiment with new tools, features, and creative approaches to maximize content impact.
  • Monitor competitor activity and social media benchmarks to keep Floward ahead of the curve.
• Workflow & Collaboration
  • Coordinate with creative, marketing, CRM, and campaign teams to align on messaging and timing.
  • Ensure timely execution of planned content and campaign posts.
  • Utilize social media tools to schedule, track, and automate performance workflows.

Education
Skills and Qualifications: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

Experience

• 4+ years in social media marketing, content strategy, or digital brand management.
• Proven experience managing high-visibility brand accounts on Instagram, TikTok, Twitter (X), and Snapchat.
• Familiarity with influencer partnerships and performance-based content strategy.

Technical Skills

• Proficient in social scheduling and analytics platforms (*, Meta Suite, Sprout Social, Hootsuite).
• Basic design/editing skills or familiarity with creative formats is a plus.

Soft Skills

• Creative thinker with a passion for storytelling and visual branding.
• Highly organized, deadline-driven, and data-literate.
• Excellent collaboration and communication abilities.

About Floward
Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.

About Idaratech
Idaratech is a Saudi ERP/SaaS platform that helps SMEs run their operations end-to-end, with integrations across key government and fintech systems.

Role Summary
We’re growing fast and looking for a hands-on B2B marketer to scale paid acquisition, demand generation, and content for our platform. You’ll own the full marketing funnel for B2B: from paid acquisition (LinkedIn/Meta/Google) and SEO, to content, social, and lead lifecycle management. You’ll partner closely with Sales and Product to turn qualified demand into revenue and build Idaratech’s brand in KSA and the region.

What You’ll Do

• Paid Acquisition: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, and Google Ads for ICPs/personas; manage budgets, audiences, creatives, and remarketing.
• Analytics & Measurement: Set up GA4 and tracking (UTMs, pixels, conversions), build dashboards, and run cohort/attribution analysis to improve CAC and lead quality.
• SEO & Content: Own keyword strategy, on-page SEO, and content calendar (blogs, landing pages, case studies, email nurtures); brief writers/designers and ship high-quality assets.
• Social Media Management: Manage LinkedIn, Instagram, Snapchat, TikTok, and X (Twitter); plan editorial calendars, publish daily/weekly content, and grow engaged communities.
• Lead Lifecycle & CRM: Manage leads, audiences, and DMs; qualify and route MQLs to Sales, maintain clean CRM lists, and run automations/nurtures to improve conversion.
• Messaging & Positioning: Translate product value into compelling offers, hooks, and creatives tailored to B2B pain points in Saudi SME/ERP space.
• Landing Pages & Conversion: Build/test landing pages (WordPress/Webflow or similar), run A/B tests on headlines, forms, and CTAs, and continuously improve CVR.
• Brand & Campaigns: Plan integrated launches (webinars, partner campaigns, events), support employer branding, and coordinate with agencies/creators when needed.
• Compliance & Localisation: Ensure Arabic/English messaging quality and alignment with local context and business culture.

Required Skills & Experience

• 2–4 years in B2B marketing (SaaS/tech preferred) with proven ownership of paid acquisition and demand gen.
• Hands-on with LinkedIn Ads, Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Comfortable with SEO (GSC, Ahrefs/Semrush or similar) and content writing (blogs, social captions, ad copy).
• Experience managing brand accounts across LinkedIn/Instagram/Snapchat/TikTok/X.
• Strong analytics: building dashboards, reading funnel metrics, and making decisions from data.
• Excellent Arabic & English written communication; crisp ad and landing-page copy.
• Basic creative skills (Canva/Figma) and familiarity with marketing automation/CRM (*, HubSpot, Zoho, or similar).

Nice to Have

• SaaS/ERP domain exposure and understanding of Saudi SME ecosystem.
• Webinar/event marketing, partner marketing, and PR coordination.
• Email marketing & marketing automation flows (lead nurturing, re-engagement).
• Experience with webinar platforms, heatmaps (Hotjar), and A/B testing tools.
• Understanding of attribution models and offline conversion import to ad platforms.

Join Our Team!
We are looking for an Administrative Assistant to become part of our fast-growing, highly congenial workplace at Saudi International Travel Company. If you’re efficient, detail-oriented, and skilled in developing and maintaining workplace and customer relationships, we want to hear from you!

Key Responsibilities:

• Provide administrative support to ensure efficient office operations.
• Maintain physical and digital filing systems.
• Answer phone calls and direct callers to appropriate personnel, schedule appointments, and assist clients and other visitors.
• Respond to emails and other digital queries and correspondence.
• Manage calendars and draft and edit letters, reports, RFP responses, and other documents.
• Follow up with departments for reports and record minutes of meetings.
• Input and update information in databases and spreadsheets.
• Coordinate logistics for meetings, including room setup and catering.
• Use word processing and presentation software for document creation and editing.
• Operate and maintain office equipment, including printers, copiers, and fax machines.
• Research and summarize information for reports or presentations as requested.
• Ensure compliance with privacy policies and regulations when handling sensitive information.
• Adapt to changing priorities while ensuring deadlines are met.
• Present a positive and professional image for the organization.

Qualifications:

• Proficient in English & Arabic, with strong reading, writing, and speaking skills.
• Bachelor’s Degree in Business Administration or equivalent.
• Past administrative experience in an office setting is a plus.
• Strong digital literacy and research skills.
• Familiarity with standard office platforms, especially Microsoft Office and MS Excel.
• Excellent organizational skills and time management abilities.
• Professional demeanor and excellent office and phone etiquette.
• Ability to work well under pressure and manage multiple deadlines effectively.