Marketing Specialist

About Idaratech
Idaratech is a Saudi ERP/SaaS platform that helps SMEs run their operations end-to-end, with integrations across key government and fintech systems.

Role Summary
We’re growing fast and looking for a hands-on B2B marketer to scale paid acquisition, demand generation, and content for our platform. You’ll own the full marketing funnel for B2B: from paid acquisition (LinkedIn/Meta/Google) and SEO, to content, social, and lead lifecycle management. You’ll partner closely with Sales and Product to turn qualified demand into revenue and build Idaratech’s brand in KSA and the region.

What You’ll Do

• Paid Acquisition: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, and Google Ads for ICPs/personas; manage budgets, audiences, creatives, and remarketing.
• Analytics & Measurement: Set up GA4 and tracking (UTMs, pixels, conversions), build dashboards, and run cohort/attribution analysis to improve CAC and lead quality.
• SEO & Content: Own keyword strategy, on-page SEO, and content calendar (blogs, landing pages, case studies, email nurtures); brief writers/designers and ship high-quality assets.
• Social Media Management: Manage LinkedIn, Instagram, Snapchat, TikTok, and X (Twitter); plan editorial calendars, publish daily/weekly content, and grow engaged communities.
• Lead Lifecycle & CRM: Manage leads, audiences, and DMs; qualify and route MQLs to Sales, maintain clean CRM lists, and run automations/nurtures to improve conversion.
• Messaging & Positioning: Translate product value into compelling offers, hooks, and creatives tailored to B2B pain points in Saudi SME/ERP space.
• Landing Pages & Conversion: Build/test landing pages (WordPress/Webflow or similar), run A/B tests on headlines, forms, and CTAs, and continuously improve CVR.
• Brand & Campaigns: Plan integrated launches (webinars, partner campaigns, events), support employer branding, and coordinate with agencies/creators when needed.
• Compliance & Localisation: Ensure Arabic/English messaging quality and alignment with local context and business culture.

Required Skills & Experience

• 2–4 years in B2B marketing (SaaS/tech preferred) with proven ownership of paid acquisition and demand gen.
• Hands-on with LinkedIn Ads, Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Comfortable with SEO (GSC, Ahrefs/Semrush or similar) and content writing (blogs, social captions, ad copy).
• Experience managing brand accounts across LinkedIn/Instagram/Snapchat/TikTok/X.
• Strong analytics: building dashboards, reading funnel metrics, and making decisions from data.
• Excellent Arabic & English written communication; crisp ad and landing-page copy.
• Basic creative skills (Canva/Figma) and familiarity with marketing automation/CRM (*, HubSpot, Zoho, or similar).

Nice to Have

• SaaS/ERP domain exposure and understanding of Saudi SME ecosystem.
• Webinar/event marketing, partner marketing, and PR coordination.
• Email marketing & marketing automation flows (lead nurturing, re-engagement).
• Experience with webinar platforms, heatmaps (Hotjar), and A/B testing tools.
• Understanding of attribution models and offline conversion import to ad platforms.

About the Role
We are seeking a Marketing Specialist with strong expertise in Google Ads management, campaign optimization, and digital content strategy. This role is ideal for a highly analytical, creative, and hands-on marketer who can manage paid campaigns, strengthen our online presence, and create engaging multimedia content for our brands in the healthcare and personal care sector.

Key Responsibilities

• Google Ads & Campaign Management: Plan, execute, and optimize Google ad campaigns across search and display networks. Perform keyword research, manage positive/negative keywords, and optimize bidding strategies. Continuously analyze campaign performance data and provide actionable insights. Ensure alignment of ad campaigns with company objectives and ROI targets.
• SEO & Website Optimization: Audit and enhance website content to align with Google’s SEO approach. Create and optimize landing pages, blog articles, and service pages to increase visibility. Implement keyword-rich content strategies to improve search rankings and traffic.
• Content Creation & Branding: Design short video profiles for caregivers, including bio introductions and self-introduction clips, using accessible creative applications. Support brand storytelling by creating multimedia content that showcases our caregivers and services. Oversee creative direction across digital channels.
• Social Media Management: Manage and grow brand accounts on Instagram, TikTok, and Snapchat. Develop engaging posts, reels, and campaigns aligned with each platform’s audience. Monitor insights and trends to maximize reach and engagement.

Qualifications

• Proven experience managing Google Ads campaigns with measurable results.
• Strong knowledge of SEO, SEM, and content optimization strategies.
• Ability to analyze data, track KPIs, and adjust campaigns accordingly.
• Familiarity with basic video design/editing tools (*, Canva, CapCut, Adobe Premiere, or similar).
• Experience managing social media platforms (Instagram, TikTok, Snap) for brands.
• Creative mindset with excellent written and verbal communication skills.
• Healthcare or service industry marketing experience is a plus.

Join Our Team as a Marketing Executive!
Tracking is a leading technology-driven solutions provider, committed to innovation, collaboration, and growth. We are expanding our team in Saudi Arabia and looking for a talented Marketing Executive to join us. This role offers a dynamic environment where you will contribute to impactful marketing initiatives and help shape the brand’s visibility in the market.

Key Responsibilities:

• Develop and implement effective marketing strategies to support business growth.
• Represent the brand confidently in product features, promotional campaigns, and video shoots.
• Manage content creation and presentation across digital platforms to engage target audiences.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Collaborate with internal teams to plan and execute marketing campaigns.
• Monitor campaign performance and provide actionable insights for improvement.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Strong understanding of marketing strategies and business development.
• Confident and comfortable being on camera for product and promotional activities.
• Excellent communication, interpersonal, and presentation skills.
• Creative, proactive, and detail-oriented with the ability to work independently.
• Previous marketing experience is an advantage, but motivated fresh graduates are encouraged to apply.

Why Join Tracking?
At Tracking, we believe in empowering our people to grow both personally and professionally. You’ll be part of a collaborative team, driving meaningful marketing initiatives while gaining exposure to cutting-edge solutions in the industry.