Marketing Manager📣 Job Ad

Join Novotel Hotels as a Marketing & Communications Manager!
We are seeking a dynamic and innovative Marketing & Communications Manager to become a key member of our organization in Madinah, Saudi Arabia. Novotel Hotels is a proud member of the Accor network, leading in responsible hospitality with over 5,500 hotels. Here, every action contributes to a positive impact for our customers, colleagues, and the planet.

Key Responsibilities:

• Develop and execute integrated marketing and communications strategies aligned with organizational goals.
• Lead digital marketing initiatives, including website management, social media, and email campaigns.
• Oversee content creation and distribution across various channels for consistent brand messaging.
• Manage the company's online presence and reputation through proactive engagement and monitoring.
• Analyze marketing campaign performance using data analytics tools and provide actionable insights.
• Collaborate with cross-functional teams to develop effective marketing materials and communications.
• Plan and coordinate events, press releases, and public relations activities.
• Manage relationships with external vendors, agencies, and partners.
• Lead and guide the marketing team, fostering a culture of innovation and excellence.
• Stay up-to-date with industry trends and best practices.
• Develop and manage marketing budgets to ensure optimal resource allocation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of experience in marketing and communications, with at least 2 years in a managerial role.
• Proven track record in developing and implementing successful strategies.
• Strong knowledge of digital marketing channels.
• Excellent verbal and written communication skills in English.
• Proficiency in marketing analytics tools and CRM systems.
• Strong project management skills with the ability to handle multiple priorities.
• Creative problem-solving skills and a data-driven approach.
• Knowledge of Saudi Arabian market trends and cultural sensitivities.

About the Role
We are seeking a dynamic and visionary Marketing Manager to lead our marketing strategy and brand positioning in the Haj and Umrah B2B sectors. This pivotal role will focus on strengthening our brand presence, driving customer and partner acquisition, and expanding our market reach locally, regionally, and globally.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy tailored to the Haj & Umrah travel sector, across both digital and offline channels.
• Design and lead high-impact campaigns that boost brand visibility, generate leads, and drive business growth.
• Oversee the production of compelling marketing assets, including brochures, presentations, website content, and social media channels.
• Manage and optimize digital marketing efforts (SEO, SEM, performance marketing, social media, email, paid campaigns).
• Conduct market and competitor analysis to identify opportunities, anticipate trends, and adapt strategies.
• Work closely with sales, operations, and product teams to ensure aligned and cohesive marketing execution.
• Build and mentor a high-performing marketing team with a culture of innovation, collaboration, and measurable results.
• Monitor and evaluate KPIs, adjusting strategies to maximize ROI.
• Represent the company at global trade fairs, expos, and networking events within the travel and tourism ecosystem.
• Strengthening relationships with key stakeholders, partners, and media outlets, positioning the company as a market leader.

Job Requirements
Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field. Master’s degree preferred.
• Saudi nationals are strongly preferred.
• 10+ years’ experience in marketing, with proven expertise in B2B travel, tourism, or related sectors (Haj & Umrah industry experience highly preferred).
• Deep understanding of Saudi Arabia’s market dynamics, regulations, and culture.
• Strong track record of creating and executing end-to-end marketing strategies from scratch.
• Proven ability to address both B2B and B2C customer needs with innovative campaigns.
• Expertise in digital marketing tools and analytics platforms.
• Experience leading diverse teams across multiple regions.
• Excellent leadership, communication, and stakeholder management skills.
• Bilingual – fluent in Arabic and English (written and spoken).
• Flexible and able to thrive in a fast-paced, high-growth environment.
• Willingness to travel regionally and internationally (30–50%).

Job Overview:
We are looking for a creative and experienced digital marketing expert in the restaurant field to lead and implement digital marketing strategies aimed at increasing brand awareness, attracting customers, and boosting sales. The person will be responsible for managing online advertising campaigns, improving the restaurant's presence on social media platforms, and increasing customer engagement through digital channels.

Main Responsibilities:

• Social Media Management:
  • Creating and implementing content strategies to attract followers and increase engagement on platforms like Instagram, Facebook, Twitter, TikTok.
  • Managing paid advertising campaigns on social media platforms.
  • Monitoring and analyzing campaign performance and providing regular reports.
• Search Engine Optimization (SEO):
  • Optimizing the restaurant’s website to increase its visibility in search engine results.
  • Managing advertising campaigns through Google Ads.
  • Keyword analysis and creating SEO-compliant content.
• Content Management:
  • Creating attractive and relevant brand content such as food images, videos, and promotional posts.
  • Planning and executing seasonal or promotional marketing campaigns.
• Customer Relationship Management:
  • Engaging with customers through social media platforms and responding to comments and inquiries.
  • Managing loyalty programs and promotional offers via email or apps.
• Data Analysis:
  • Using analytical tools like Google Analytics to track and improve campaign performance.
  • Providing regular reports on digital marketing performance and suggesting improvements.
• Collaboration with Other Teams:
  • Working with the kitchen team and customer service team to ensure consistency in marketing messages with customer experiences.
  • Coordinating with designers and developers to enhance user experience on the website and apps.

Required Skills and Qualifications:

• Education and Experience:
  • Bachelor's degree in marketing, communications, or a related field.
  • At least 5 years of experience in digital marketing, with 2 years in the restaurant field.
• Technical Skills:
  • Proficiency in digital marketing tools like Google Ads, Facebook Ads Manager, Instagram Ads.
  • Good knowledge of analytical tools like Google Analytics.
  • Strong understanding of SEO and SEM strategies.
  • Ability to use simple design tools like Canva or Adobe Creative Suite.
• Personal Skills:
  • Creativity and the ability to generate attractive marketing ideas.
  • Excellent communication skills, both written and verbal.
  • Ability to work in a fast-paced environment and multitask.
  • Interest in the latest trends in the restaurant and digital marketing fields.

Requirements:

• 5 years of experience in digital marketing and 2 years in the restaurant field or food and beverage brands.
• Experience in SEO, Google Ads, and SEM.
• Knowledge of Customer Relationship Management (CRM) programs.
• Understanding of email marketing strategies.