Digital Marketing Specialist

Job Summary:

We are looking for a creative and professional specialist in digital marketing and graphic design to manage the company's digital activities, design attractive visual content, and support online customer service. The candidate will play a pivotal role in promoting tourism products, interacting with clients, managing newsletters, implementing retargeting campaigns, and participating in webinars and online presentations.
Proficiency in English, both spoken and written, is mandatory.

Main Tasks and Responsibilities:

1. Digital Marketing and Email Campaigns

• Create and manage targeted digital marketing campaigns, including newsletters, seasonal promotions, and product updates.

• Develop and implement retargeting strategies to increase customer loyalty and repeat bookings.

• Utilize CRM tools and email automation systems like Mailchimp or Brevo to segment the audience and schedule sends.

• Monitor, analyze campaign performance, and propose enhancements.

2. Graphic Design

• Design brochures, travel presentations, presentations, social media content, digital advertisements, and approved templates.

• Ensure that all designs are consistent with the company’s visual identity and are suitable for the international tourism audience.

• Support visual materials used in webinars and sales presentations.

3. Customer Service Management (Online)

• Respond to customer inquiries via social media, email, and website chat.

• Coordinate with the operations team to ensure timely and accurate responses to potential customer inquiries.

• Maintain high-quality service and prompt follow-up on online reviews and feedback.

4. Managing Social Media and Digital Content

• Prepare a content calendar and regular publishing on major social platforms (Instagram, Facebook, LinkedIn, YouTube).

• Collaborate on writing and designing content for tourist destinations, hotels, and travel tips.

• Monitor engagement metrics and improve content accordingly.

5. Presentations and Webinars

• Plan, promote, and organize webinars or presentations introducing tourist destinations.

• Prepare all supporting materials (slides, designs, follow-up emails).

• Ensure smooth operation of webinars and active participation from attendees.

Qualifications and Required Skills:

• Bachelor's degree in marketing, digital media, design, or any related field.

• Proficiency in English, both spoken and written, is mandatory.

• At least two years of experience in digital marketing and graphic design, preferably in the tourism or hospitality sector.

• Proficiency in design tools such as Adobe (Photoshop, Illustrator, InDesign) or Canva.

• Experience with email tools and customer relationship management (Mailchimp, Brevo, etc.).

• Excellent communication and organizational skills, with the ability to manage time effectively.

Desired Traits:

• Passion for travel and tourism.

• Creative thinking and high attention to detail.

• Ability to work independently and efficiently.

• Skills in presentation and visual storytelling.