Digital Marketing Specialist

Job Overview
We are looking for a digital marketing specialist with practical knowledge of digital advertising platforms, who launches marketing campaigns from planning to final reporting, can handle multiple e-commerce stores on different platforms, and connects them using GTM and platform-specific PIXELs for tracking and analysis management, with a passion for digital marketing and developing advertising campaigns.

Responsibilities

• Managing multiple and diverse e-commerce stores on different platforms, to manage and market our clients' stores.
• Effectively activating and using advertising marketing platforms, segmenting and targeting audiences in marketing campaigns.
• Setting up and linking (Pixels) on platforms such as: Meta, Google Ads, Snapchat, TikTok Ads, and others.
• Managing and tracking events using GTM and GA4 and similar tools to optimize marketing campaigns and achieve the best returns from them.
• Collaborating with the marketing team to improve paid campaigns and increase return on investment (ROI).
• Monitoring performance daily, analyzing campaign data, and providing periodic reports based on clear performance indicators.
• Contributing with the content and design team in building impactful marketing content ideas that influence client decision-making.
• Collaborating in executing the required daily marketing and administrative tasks to achieve marketing goals.

Qualifications and Requirements

• Practical experience of 1 to 3 years in digital marketing and implementing marketing campaigns.
• Bachelor's degree in digital marketing or information technology or equivalent.
• Good familiarity with linking and activating pixels and tracking through Google Tag Manager and through integration tools in stores.
• Experience in launching targeted marketing campaigns varied according to the nature of targeting “Awareness, Interaction, Sales” and others.
• Ability to analyze data and use tools such as Google Analytics in tracking customer journeys and optimizing campaigns.
• Administrative and technical skills, and the ability to handle various circumstances in executing marketing campaigns.
• Focus on achieving the required goals related to performance indicators and monthly targets.
• Aiming to continuously develop skills and experiences that align with developments in digital marketing.

Benefits

• Competitive salary determined based on experience and competence.
• Flexibility in working hours, and working from anywhere for 40 days a year.
• A stimulating and youthful work environment that encourages creativity and work.
• Opportunities for training, development, and career growth while gaining advanced technical and marketing experiences.